Post by account_disabled on Dec 24, 2023 4:58:56 GMT -5
The launch of each new Rolls-Royce model. It is a historical moment. However, the launch of a new 'Ghost' comes with a great responsibility. Our 'New Ghost' will appear this coming fall. It is the successor to the first 'Goodwood Ghost' that was launched in 2009 and has become the most successful car in the brand's 116-year history. This is a timeless charm that has been with the brand for more than a decade. It is truly an outstanding achievement as development of this new product enters its final stages. We are also facing the coronavirus pandemic. This invisible enemy has frozen the entire world beneath its dark, terrifying shadow. But at Rolls-Royce We keep each other's morale up.
By focusing on C Level Executive List employee wellbeing at the Home of Rolls-Royce in Goodwood and around the world We continue to work with care and focus to create this very special car. This experience reminds us that Rolls-Royce and the Spirit of Ecstasy emblazoned on its hood still stand strong. Ready to rise again after the crisis It remains a symbol of ambition and perseverance. In order to create a 'Ghost' that will reflect our customers 10 years from now, we had to listen carefully to their needs and desires. Feedback from customers tells us that they are very satisfied with the Ghost's multi-purpose vehicle and multi-faceted personality. It is a vehicle that they enjoy driving themselves. and became a passenger They also like the car's sleek look. As customers have said, this is “Owning a Rolls-Royce is more compact and simple.” Our customers also clearly expressed their desire for a more minimalist design.
This demand is in line with what our luxury intelligence and designers at the Home of Rolls-Royce in Goodwood, West Sussex, have discovered. After many years of keeping abreast of trends among luxury consumers, This includes our 'ghost' customers, during what we call the 'Post Opulence' era. Design elements where less is more It must not be something that proclaims luxury. But using only a whisper They are looking for purity of design, rejecting excessive ornamentation and excessive complexity. And to complement this simplicity, our 'ghost' customers also wanted technology that was innovative but easy to use. And the cutting-edge engineering elements in their vehicles are definitely products that showcase opulence.
By focusing on C Level Executive List employee wellbeing at the Home of Rolls-Royce in Goodwood and around the world We continue to work with care and focus to create this very special car. This experience reminds us that Rolls-Royce and the Spirit of Ecstasy emblazoned on its hood still stand strong. Ready to rise again after the crisis It remains a symbol of ambition and perseverance. In order to create a 'Ghost' that will reflect our customers 10 years from now, we had to listen carefully to their needs and desires. Feedback from customers tells us that they are very satisfied with the Ghost's multi-purpose vehicle and multi-faceted personality. It is a vehicle that they enjoy driving themselves. and became a passenger They also like the car's sleek look. As customers have said, this is “Owning a Rolls-Royce is more compact and simple.” Our customers also clearly expressed their desire for a more minimalist design.
This demand is in line with what our luxury intelligence and designers at the Home of Rolls-Royce in Goodwood, West Sussex, have discovered. After many years of keeping abreast of trends among luxury consumers, This includes our 'ghost' customers, during what we call the 'Post Opulence' era. Design elements where less is more It must not be something that proclaims luxury. But using only a whisper They are looking for purity of design, rejecting excessive ornamentation and excessive complexity. And to complement this simplicity, our 'ghost' customers also wanted technology that was innovative but easy to use. And the cutting-edge engineering elements in their vehicles are definitely products that showcase opulence.